The vape industry is unique, dynamic and always evolving. Companies that manufacture or sell vape products – including e-cigarettes, e-liquid and more, can take advantage of industry events such as the Vape Showcase to network, learn about present and future conditions and adopt best practices.

Lightning Labels will be one of the exhibitors at this year’s Vape Showcase, held September 15-16 in Charlotte, NC. Representatives will show off the potential value associated with using high-quality custom labels for vape products. Packaging not only contains essential information required for regulatory compliance, it’s also a major component of marketing. Manufacturers that haven’t refreshed their products’ appearance in a long time have plenty to gain from a visual refresh.

The Charlotte Vape Showcase, an industry gathering with a focus on advocacy for vaping, was founded in Houston in 2015. In the years since, it has grown and solidified its place in the vape world. On both of the convention’s two days, vendors and badge-carrying buyers are first invited to interact with one another before the doors open to the public. After that, admission is free, and vendors can sell their wares to a general audience.

In addition to meeting up with potential partner organizations on the expo floor, brand representatives can make vital connections at parties and networking gatherings scheduled around the convention. Creating favorable partnerships with providers of essential services – labeling included – is an important part of running a vape-industry business.

“We make a point of sending representatives to key vape events throughout the year,” says Lightning Labels Director of Sales and Client Services Gary Paulin. “These gatherings give industry participants a way to see, up close and in person, how great custom labels would look on their products.”

Industry attendees at the 2018 Vape Showcase will be able to learn about the potential value of improved labeling directly from Lightning Labels. As a presence in the industry for years, Lightning Labels has mastered the art of labeling for vaping supplies, combining compliance with effective branding and promotion. The sector has come a long way in a relatively short time, and creating an appealing look today means standing out from an increasingly bright and vibrant group of competitors.

Industry gatherings such as the Vape Showcase bring professionals together, giving each participant a close look at other companies’ offerings. When it becomes clear that a business is falling behind in packaging or design, representatives can stop by the Lightning Labels’ booth #533 and learn more about custom vape labels. Working with a state-of the art printing partner such as Lightning Labels enables brands to get the custom labels they need, on a schedule that makes sense for them, in any quantity they desire.